Designer Saunders shuns sexy designs

London: Scottish fashion designer Jonathan Saunders doesn`t want his creations to be very sexy and would rather like to evolve his brand.


"There are elements that I hope are always there in my work: the use of colour and pattern; an easiness to the shapes; an innovativeness; a femininity without being sexy-sexy. But the brand is evolving, definitely. I`m an ambitious person and I`d love to create a global brand," femalefirst.co.uk. quoted Saunders as saying.

"I feel to become an international brand you to have a trans-seasonal feel. You can`t just approach it according to season," he added.